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BEFORE
We received this logo to use in an ad. Quality is obviously lacking.
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AFTER
Jason Allen worked on the logo to produce an acceptable quality.
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 BEFORE
MIRTHE contacted me and asked if I would redesign the Center's literature. To view the complete BEFORE publication, click on the image. (2.1mb)
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 AFTER
To view the complete AFTER publication, click on the image. (2.4mb)
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BEFORE
The Business & Industry Institute at Mesa Community College was in desperate need of a Web site with content. I wrote new content for the site, but had nothing to do with the design work. I wrote a mission and vision, as well as introductory marketing material for all the different offerings of the Insitute. The site is online at: http://bii.mc.maricopa.edu/
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Another set of "Before" and "After" pages from The Business & Industry Institute at Mesa Community College. Again, I wrote the content, but had nothing to do with the design.
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BEFORE
The logo for the strategic planning initiative--the capstone event for planning the direction in which the School of Engineering and Applied Science would move forward--was initially "designed" by an administrative assistant.
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AFTER
This is the logo after I redesigned it. The tiger is Princeton's mascot. The dean insisted that the double-arrows of the original concept be kept. The logo received a 2004 Honorable Mention, Communicator Award for design, a 2004 Dalton Pen Communications Award of Merit in the category Graphic Arts/Logos, a 2004 IRIS Award of Merit from the International Association for Business Communicators (IABC) for Branding and Identity and a 2004 Clarion Award in the category Graphic Arts/Logos from the Association of Women in Communications.
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AFTER
The above invitation was created by an administrative assistant in lieu of having my office design the annual holiday party invitation. Not only was the holiday party not held until February, but also the invitation did not measure up to professional standards.
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BEFORE
Above is a holiday invitation I created. Both invitations were produced in-house, so the production costs were the same.
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BEFORE
This is a flyer that was being distributed worldwide to recruit presenters for an international conference.
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AFTER
This is the flyer I designed. Princeton's colors are black and orange.
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BEFORE
This was the newsletter for the Photonics and Optoelectronic Materials program in the School of Engineering and Applied Science before I started working on it. Click on the image to download the entire six-page newsletter PDF (6.5 MG).
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AFTER
This is the newsletter for the Photonics and Optoelectronic Materials program in the School of Engineering and Applied Science after I redesigned it. Click on the image to download the entire eight-page newsletter PDF (12 MG).
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